To: Business, Entrepreneurs and Academia Leaders in MENA by Menapreneur Network & MENA Consultancy
From: Mustafa Kugu (MENA Consultancy Founder)
Date: August 1, 2025
We made our first AIX Forum i n Linkedin as live and if you like to see its link is : https://www.linkedin.com/events/7351864669181030400/
Subject: Strategic Plan for Identifying and Engaging AI Speakers for Future AIX Forum Events
This brief outlines a comprehensive strategy for the Menapreneur group network, through its AIX Forum (aixforum.com), to effectively identify, attract, and secure high-quality AI speakers for future events. The goal is to elevate the forum's stature and provide valuable content to its audience of MENA entrepreneurs, investors, and tech leaders.
Current Need: The AIX Forum seeks to build a robust pipeline of AI speakers to ensure diverse, cutting-edge, and highly relevant content for upcoming events.
Strategic Approach:
Our strategy is divided into four key phases:
Defining Speaker Needs & Value Proposition:
Specificity is Key: We will pinpoint desired AI domains (e.g., LLMs, AI Ethics, AI in specific industries like Healthcare/Finance), target experience levels (thought leaders, researchers, practitioners, founders), and consider geographic reach (MENA-focused with international openness).
Compelling Offer: We will articulate a clear value proposition for speakers, highlighting the quality of our audience, unparalleled networking opportunities, significant brand visibility, and the chance to contribute to the growth of the MENA AI ecosystem. This will include outlining logistical support provided.
Streamlined Application: A user-friendly speaker application/nomination form will be developed to efficiently gather essential speaker information and proposed topics.
Speaker Sourcing & Outreach:
Leverage Internal Networks: We will initiate a broad internal call for recommendations within the Menapreneur and MENA Consultancy networks.
Multi-Channel Exploration: We will actively engage with AI and tech communities across various platforms:
LinkedIn: Targeted searches and engagement in relevant groups.
Industry Conferences: Reviewing past speaker lists and direct attendance for networking.
Academic Institutions: Reaching out to leading universities in the MENA region.
Tech Hubs & Accelerators: Connecting with key players in regional innovation ecosystems.
Specialized AI Platforms: Exploring platforms like GitHub, Kaggle, and prominent AI blogs.
"Call for Speakers" Campaign: A widespread campaign will be launched via the AIX Forum website, social media (LinkedIn, Twitter/X, Instagram with relevant hashtags), email marketing to existing lists, and through strategic partnerships.
Speaker Vetting & Selection:
Rigorous Review: Applications will be assessed based on topic relevance, originality, speaking experience (prioritizing video links), and professional contributions to the AI field.
Qualitative Assessment: Optional interviews will be conducted to gauge communication style, enthusiasm, and alignment with forum objectives.
Content Curation: Emphasis will be placed on curating a diverse mix of topics and speaker types, balancing technical and business insights, and ensuring engaging, actionable content.
Speaker Management & Relationship Building:
Clear Communication: Speakers will receive comprehensive guidelines and deadlines for presentations and logistics.
Dedicated Support: We will offer technical assistance, rehearsal opportunities, and promotional support for their sessions.
Sustained Engagement: Post-event communication will foster long-term relationships, including thank-yous, sharing event highlights, and seeking feedback for continuous improvement.
Expected Outcomes: This strategic approach will enable the AIX Forum to consistently attract high-caliber AI speakers, ensuring dynamic and impactful events that solidify our position as a leading platform for AI innovation and discussion within the MENA region.
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